80 Percent of the World Knows Samsung

Four out of five people worldwide have heard of Samsung, a survey suggests. The Korea Trade-Investment Promotion Agency (KOTRA) on Thursday released a survey of 5,287 consumers in 100 cities in 70 countries on the image of Korea. Among Korean companies and brands, Samsung enjoyed the highest level of international recognition with 82.6 percent. It was followed by Hyundai with 79.8, Daewoo with 76.5 and LG with 69.2 percent. Samsung’s highest level of recognition was 92.4 percent in North America, while Hyundai was best-known in Japan with 89.4 percent, and Daewoo in the former Soviet Union with 85.2 percent. Upon hearing “Korea,” 34 percent of respondents said the first company that came to mind was Samsung, and 18.1 percent said Hyundai. LG and Daewoo followed with 15.6 and 9 percent. Korean small and mid-sized companies enjoyed a fairly high level of recognition. Humax was recognized by 15.3 percent in the Middle East and Africa, Reigncom by 14.4 percent in China, and Pantech & Curitel by 27 percent in the Commonwealth of Independent States. Also, E Land, 777 or Three Seven, and Lineage made by NCsoft had relatively high recognition levels in China, and Romanson in the CIS countries.